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January 7, 2010

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Netflix to Stop Renting New Releases?

Is Netflix really going to stop renting out new releases? Well…actually yes and no.

I’m a huge fan of Netflix..they’ve gotten their delivery system down to a science, and with their on-demand movies it really is a bargain at 14.99 (16.99 with BluRay) a month.

So why the heck would they stop renting new release movies? What does that even mean?

Apparently that ability to get a new release the day it comes out in your mailbox isn’t sitting too well with the studios who want you to buy their new DVDs. Warner Bros. is the first to officially put a 28 day delay on their new releases. Unfortunately, the gates are open and it is expected that the rest of the studios will be finalizing a similar agreement shortly.

Is there any bright side? Well, there’s this…

In return for the concession, Netflix will get a discount on Warner Bros. discs. And it’ll be able to offer more of the studio’s movies and TV shows for subscribers to watch over the Internet.

With Redbox and those other sketchy DVD rental kiosks dealing with the same problem..is this the beginning of the end of cheap movie rentals?

Or will people just go back to downloading them for free?

Full AP news article

Also posted at Gizmodo.com

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