Domino’s Pizza Reloaded

As a marketing and advertising guy myself, I considered this masterful use of social media.  Domino’s executives admitted their pizza sucked, and showed that most people seemed to agree (I didn’t think actually). They retooled their entire recipe (cheese, sauce, crust) and twitter/blog/youtube’d the whole thing. Apparently it wasn’t as successful as I thought since a lot of people didn’t know about it.

In addition, this week, Jonah Goldberg used it as  metaphor of what the Republicans should do. Doubtful, but a good idea.

I’d tell the GOP to look not to Reagan in 1980 or Gingrich in 1994, as so many pundits suggest.

I’d look to Domino’s in 2010.

You may have seen the commercials or the YouTube video touting the iconic pizza-delivery chain’s reinvention. But if you haven’t, Domino’s new campaign can be summed up easily enough: “We blew it.”

For one of the most-exciting bowl games ever shown on TV (ironically the Papa John’s Bowl..and I’m definitely kidding) I enjoyed a nice slice or 5 of the new Domino’s recipe. The verdict?

I thought it was pretty good. But, then again, Domino’s was always pretty good in my mind. You can tell a difference in the ingredients..it is much more flavorful, and clearly much worse for you. The crust was the biggest improvement, now with more garlic and spices..and likely an entire stick of butter. It doesn’t move up my rankings any since it was already number two, but it tastes closer to Papa John’s quality now.

I’d say get out and try it, but you really shouldn’t be eating Pizza anyway. Remember that New Year’s resolution?

Get all the details at http://pizzaturnaround.com . Here’s the whole campaign video below.